Privacy Policy

Any data taken by us, we treat as confidential. We do however hold the rights to disclose any personal data when dealing with the situations mentioned bellow.  All your personal data is held on a secure server and everything is kept, in line the privacy regulations and legislation based around consumerism.

When collecting personal data there are laws surrounding data protection which h give business reason to process this data.

Consent- in situations such as you selecting to receive newsletters via email, we must collect and process data. By you selecting this option consent is granted. Whenever we do collect personal data, we will always make it clear what data is required for what service where providing.

Contractual obligations – often we require personal data to meet our own contractual requirements. Therefore, your address is processed for example, as we need it to make your delivery.

Legal compliance- sometimes when collecting and proceeding it is done by us cause the law has requested it. This is mainly in chases that a person is involved in fraud.

Legitimate interest – as a business we may take request data that is reasonable as business to process. This will not have any effect on your right, freedom or interests.  This is done when we send personalized offers as we process your purchase history to get this information

When is personal data collected? 

  • When you visit our websites, and use your account to shop products and services, or redeem vouchers on the phone or online.
  • When you do buy online and check out as a guest (when this is the case we simply collect transaction-based data).
  • When creating an account with distinctif.
  • When you purchase a product or service by phone however don’t have (or don’t use) an account.
  • When you have interacted with us on social media.
  • When you contact us with queries, complaints etc.
  • If you decide to participate any surveys, we send you.
  • When you comment on or review our products and services.
  • Any individual can access personal data that is to do with them, including opinions. So, if your comment or review includes information regarding our business, who provided that service, it may be passed on to them if requested.
  • When you’ve given a third-party permission to share with us the data they hold about you.

What type of personal data do we gather?

 When having an account with us, the information we gather is:

  • Your name
  • Gender
  • Date of birth
  • Address to bill and deliver to
  • Orders and receipts
  • Email and telephone numbers

All of your personal details are kept within your password protected account. For your safety we keep an encrypted copy of your password.

Is any interaction is made with us via other means; social media, phone, etc. This applies mainly complaints are made. We often take details about the purchase.

When there is a legal requirement to do so, any documentation we receive that is a form of identification (this could be a valid passport or driver's license). This is including personal details such as:

  • Your full name
  • Address
  • Date of birth
  • An image of your face.
  • When you provide us with your passport, we also collect data on your place of birth, gender and nationality.

Like another online business we also collect data on your preferences when it comes to shopping. This means we take data on your shopping habits, what items you put into your basket, what you purchase, etc. Personal details that we think will help us give you recommendations in items you're interested in. We also track when and how many times you visit our site and if you came via another site.

We also use cookies within your web browser to gather more information. 

When we do take personal data with the intention to help personalize your experience with us, it is always your choice how much information you share.

  • Payment card information.
  • Your comments and product reviews.
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

How & why is your personal data used?

As we aim to give the best possible experience to our customers. How we do this is by getting the best possible image of who you are as a person, therefore we gather data on you. Using this information, we try and offer you offers, services that of most interest to you.

Under the data privacy law, we are permitted to hold "legitimate interest" in gaining an understanding of our customers and give the best possible service.

You are always having the ability to alter how we use your data. For more information look in the "What are my rights?" Section below. 

It is important to remember, that if you do not provide your personal data or withhold contact preferences there maybe services we cannot provide to you.

Here's a more in depth look at how and why we'll use your personal data: 

When you place an order with us via our website, if we didn’t collect the relevant personal information we will not be able to carry out and complete the order within our legal obligations.

When you make queries, request refunds or make complaints. Processing the information, we have on you allows us to do this. A record of this communication may also be kept, to aid any future interactions and to show our communication with you. Why we do this is not only our contractual obligation we have to our customers, but also legal obligations we have as a business and our legitimate interest in having the best service for our customers and improvements that could be made biased on feedback.

In order to not only protect our customers but also our business against fraud and any other illegal activities. We do this by keeping your data maintained, up to date and safeguarding your account. All of this is done whilst also monitoring your browsing activity on our site, to fix any problems within it as quick as possible. This all falls under our rights of legitimate interests.

To carry out payments and to stop unlawful transactions. this is done out of on legitimate business interests. This additionally helps to safeguard our customers from fraud.

With your permission, we plan to use your personal information, preferences and details of your transactions to make sure you informed by email, web, text, telephone and thru our contact centers concerning relevant merchandise and services as well as tailored special offers, discounts, promotions, events, competitions and so forth on.

  • If you do not want to be contact via these means you may opt out at any time.

To send you relevant, tailored communications by post in regard to updates, offers, services and items. We’ll do this on the premise of our legitimate business interest.

  • You can opt out of receiving information by post at any time.

To send you communications needed by law or that are required to tell you regarding our changes to the services we offer you. for instance, updates to the current Privacy Notice, product recall notices, and legally needed data concerning your orders. These service messages won't include any promotional content and don't need previous consent once sent by email or text message. If we don't use your personal information for these reasons, we'd be unable to follow our legal obligations.

To show the most interesting content to you on our websites or apps, we’ll use information we hold regarding your favorite brands or product and so on.  due to this we do therefore on the basis of your consent to receive app notifications and/or for our website to put cookies or similar technology on your device.

To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests. This can be done when there is a problem on the site and you leave online feedback.

We must comply with our contractual or any legal obligation to share your data with law enforcement. For example, if there is a court order telling us to do so.

When sending requests to customers for surveys and feedback, there will be no promotional information and does not need prior consent if sent by email or text message. We do this because of legitimate interest we do this as, it aids us in making the services and products we provide more suited to you.

  • If you do not wish to receive these, you may choose to opt out via your account at any time.

We like to get the best idea of who our customers are, what they enjoy, and we like to keep you updated on our business. We use the data you have given us, third parties and any publicly available lists. This is done with legitimate business interest.

Using your personal data for direct marketing

We aim to give you offers and promotions that are most suited to your you and your interests, at that moment in time. To get this understanding of you as one of our customers, we do this not only by using the information we gather at distinctif, but also third parties whom you have previously consented to do so.

How we protect your personal data?

We know how important data security is not only to us, but to all our customers. With this in mind we'll treat your information with the utmost care and take all acceptable steps to safeguard it. We secure access every transactional area of our websites, by implementing ‘https’ technology. Access to your personal information is password-protected, and sensitive data for example, payment card information is secured to confirm it stays protected.

How long will we keep your personal data?

When we do gather or process your personal information, it is only kept for as long as we need it based on why we collected it from you. Once this timeframe is up we, erase completely any information we have on you or we make it anonymous. For example, if your details are used for analyzing statistics, you will not be identifiable.

  • Orders – when you place an order with us, we are legally permitted to keep your details for up to 5 years. This follows our legal and contractual obligations.
  • Warranties – if what you have purchased includes a warrantee your information will be kept until the warrantee ends.

Who else is your data shared with?

Sometimes your data is shared with among trusted third parties.  for instance, couriers who deliver your order, customer service agents who handle complaints, etc.

Even when we do pass on your information here are certain 'rules' that we apply to the organizations that get given your information.

  • Only the information required to carry out the service explained in the contract will be given.
  • The information given is to only be used for the requested service.
  • Privacy must be kept at the forefront always.
  • When the services have stopped all information must be deleted or made anonymous.

Examples of some of the third parties that may be given your information:

  • IT companies that help with our website and other parts of the business.
  • Delivery services and couriers. These are operational companies.
  • Marketing companies that aid us in how we electronically communicate with you.
  • Data insight companies that help us to make sure all your information is reliable and accurate.

When consent is given and under certain circumstances, the third parties may share your data for their own reasons. For instance, they may pass it forward for more direct marketing. 

  • Your information may be passed to law enforcements if there is any suspected fraudulent activity.
  • We may be asked to disclose your information to the police or other law enforcement authorities. This is not only in the country you reside in but others too. This is looked at case-by-case with the privacy of our customers always at the for front.
  • There is also a chance that we may grow, cut down or sell the organization, this means that the business and your data will be transferred to a new owner.

Where could your personal information be processed?

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as Australia or the USA.

  • International orders – if you order from outside the UK, we may need to pass your details forward.
  • Data protection outside of the EEA – the countries within the EEA, are all the EU members alongside:
  • Iceland
  • Liechtenstein
  • Norway

If this is the case, we are prepared to make sure that any of your personal data sent will get treated with the same policies we have here within the EEA. 

What rights do you have over your personal data?

You have the right to request:

  • Access to the personal data we hold about you, free of charge in most cases.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • The deletion of the data we hold about you, in specific circumstances; for example, when you withdraw consent or object, and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end (such as the end of a warranty).
  • A computer file in a common format (CSV or similar) containing the personal data that you have previously provided to us, and the right to have your information transferred to another entity where this is technically possible.
  • Restriction of the use of your personal data, in specific circumstances, generally while we are deciding on an objection you have made.
  • That we stop processing your personal data, in specific circumstances; for example, when you have withdrawn consent, or object for reasons related to your individual circumstances.
  • That we stop using your personal data for direct marketing (either through specific channels, or all channels).
  • That we stop any consent-based processing of your personal data after you withdraw that consent.
  • You can contact us to request to exercise these rights at any time by contacting us.
  • If we choose not to action your request, we will explain the reasons for our refusal.

Your right to withdraw consent

You have the right to revoke consent you have given us on the retention and use of your personal data at any time.

Where we reply on our legitimate interest

When we have used your personal data for our own legitimate interest, you have the right to request we stop based on your personal circumstances.  we will then review and stop, unless there is a legitimate reason that requires us to proceed. This for instance is things like you still have time left on your warranty.

Direct marketing

If you have asked us to stop using your personal data for direct marketing reasons regardless of whether you have stated all channels or been selective, we must always comply with your request.

Checking your identity

As confidentiality is vital to us, we will always ask to verify your identity before we make any changes you have requested under the privacy notice.  if your request was made through a third party they will be asked to provide us with proof that you have consented.

How can you stop us from using your personal data for direct marketing purposes?

There are a few different ways you can contact us to make a request that we seas direct marketing:

  • When we send you communications via email there will be a link to a page that 'unsubscribes' you from this means of communication. This will stop us from sending anything further from that area.
  • If you are an account member then you can simply log into your account and through the 'MY Account' page change your preferences.
  • You can also write to use. Our address is

Camden Connaught Ltd, Suite 2.6, 114-116 Manningham lane, Bradford, West Yorkshire BD8 7JF

*Please note that communication may continue for a short period of time once your request has been made, this is due to us having to process this within our system.

Regulatory Authority 

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

  • You can contact them by calling 0303 123 1113.
  • Or go online to (opens in a new window; please note we can't be responsible for the content of external websites)

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence. Details can be found in Section below.

Any Concerns/Questions? 

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions or concerns that haven’t been covered, please contact us and we will be pleased to help you:

Bradford BD8 7JF.

This notice was last updated on 11/07/2018